I understand that this is how Facebook makes money. I don’t begrudge them that. When it comes down to it, it’s how Google makes their money too. And Google has certainly had their share of privacy fiascoes – Buzz being the latest. The difference is, overall, I trust Google to handle my information. When they screw up, it doesn’t come across as malicious, just bumbling. I don’t get the same vibe from Facebook – see Beacon for the most glaring example.
So, what can we do? Well, the easiest way is to just close out your Facebook account and not use their service. However, I do like the convenience of their service and the fact that most of my friends are on there makes it very convenient. What I’ve done (after updating my privacy settings, of course) was to move Facebook to its own browser. In this case, I used Prism, which comes out of Mozilla and Firefox. Prism is a single site browser – it can be configured to only go to one site, like Facebook. There are other options, of course – the Fluid browser on Mac, for example. I chose Prism because it maintains a separate collection of cookies from the other browsers. Fluid shares cookies with Safari. With the purpose I have in mind, shared cookies defeats the whole point.
Now Facebook lives in its own little world. And all is okay, until the next time they decide to expand their reach.